The challenge of thermal management in R&D

Innovation in thermal management is no longer a luxury—it is a necessity. From electric vehicles and aerospace systems to energy technologies and next-generation computing, the size, cost, and efficiency of thermal management systems often determine a product’s success.

R&D is growing increasingly complex as compact, high-performance technologies generate more heat than ever, outpacing the capabilities of traditional cooling system designs. Engineers also face increasing pressure to meet tighter performance requirements, reduce time-to-market, and deliver more sustainable, cost-effective solutions. Traditional R&D workflows are time-consuming, expensive, and prone to inefficiencies. They can result in millions or even billions of dollars in wasted resources annually.

This is where physics-driven generative design comes into play. Rather than redesigning and testing iterations for months, a physics-driven generative tool can propose optimized geometries within hours, validated against fluid dynamics, thermal criteria, and other real-world physics. 

Physics-driven generative design represents more than a technological advancement; it’s a fundamental shift in our approach to R&D challenges in thermal management. As computing power increases and algorithms become more sophisticated, this methodology will become increasingly central to innovation across industries.

Let’s look in more detail at the role of physics-driven generative design in modern R&D.

Challenges of traditional R&D workflows

In traditional engineering workflows, engineers typically begin with existing designs and engage in a laborious cycle of iteration—adjusting geometries, running simulations, testing prototypes, and repeating the process. Even with modern generative design tools, development cycles remain lengthy and inefficient. 

Bottlenecks between conceptualization and production often lead to months of refinement, only to face manufacturing roadblocks with the one design in play. This time-consuming and resource-intensive approach delays time-to-market and stifles creativity and innovation.

A comparison of the traditional engineering workflow in comparison to the ToffeeX workflow.
A comparison of the traditional engineering workflow and the ToffeeX workflow highlights how generative design in modern R&D accelerates innovation and optimizes performance.

Introducing physics-driven generative design and ToffeeX

This is where physics-driven generative design steps in. Physics-driven generative design, as enabled by ToffeeX, directly integrates high-fidelity physics simulations into the generation of concepts. Instead of a trial-and-error approach, the software builds in performance requirements and manufacturability constraints into designs that align with engineering realities. This shift accelerates the R&D cycle, enabling teams to produce optimized designs in hours instead of weeks. 

This has substantial advantages. First, it reduces the need for multiple rounds of physical prototyping. Second, incorporating physics at the earliest stages of ideation means that design teams can confidently explore more radical, unconventional solutions. 

ToffeeX CEO Marco Pietropaoli explains:

Our vision is to provide a tool that massively accelerates the R&D process. Engineers can explore multiple optimal designs, assess trade-offs, and make informed decisions—all within a fraction of the time it used to take.

Working with industry partners like Ricoh, Boeing, Ericsson, and Airbus, ToffeeX’s approach has demonstrated how physics-driven generative design can deliver innovative, better-performing, functional solutions with accelerated time-to-market.

Ricoh Inverter Heat Sink design with ToffeeX
Ricoh’s R&D team redesigned a cold plate using ToffeeX that achieved breakthrough performance: 6.9% lower thermal resistance, 31% reduced pressure loss, and a remarkable 68% weight reduction over traditional copper designs

Key benefits of physics-driven generative design in R&D

Bridging the gap between innovation and manufacturability

Creativity and performance only hold value if a design can be produced efficiently. ToffeeX addresses this challenge by embedding manufacturability into the design process. Engineers can define manufacturing constraints directly within the platform, ensuring that designs are optimized and almost 100% production-ready.

The role of multi-physics capabilities

Engineers often face multiple, sometimes conflicting objectives: maximum heat transfer, minimal pressure drop, weight reduction, and cost targets. ToffeeX offers multi-objective fluid topology optimization, showcasing the power of generative design in modern R&D by allowing users to optimize for multiple physical parameters simultaneously, such as:

  • Flow dynamics
  • Heat exchange efficiency
  • Thermal uniformity

Seamlessly enhancing existing workflows

ToffeeX integrates effortlessly with CAD and simulation tools, augmenting traditional workflows without disruption. Engineers can optimize designs within familiar environments, seamlessly connecting CAD models to simulations for a smoother path from concept to production.

System-level optimisation

Unlike traditional design methods focusing on isolated component optimization, ToffeeX enables engineers to optimize interconnected parts within a broader system. By addressing the system as a whole and examining how components interact, engineers can unlock new levels of innovation. This holistic perspective is essential for tackling challenges like decarbonization and achieving net-zero goals. 

A human-centered approach to R&D

The future of R&D lies not in replacing human expertise but in supporting it with tools that explore design possibilities. ToffeeX automates many aspects of the design process but was created specifically to augment—not replace—human ingenuity. Engineers use ToffeeX to leverage their expertise to define objectives, interpret results, and make decisions aligned with broader project goals.

Automation is only part of the equation. Our goal is to keep engineers at the center of the process, empowering them to solve complex problems and drive innovation with tools that take them farther and faster

ToffeeX CEO, Marco Pietropaoli

Impact on modern R&D processes

The integration of physics-driven generative design in modern R&D workflows has led to several groundbreaking advantages:

  • Accelerated innovation cycles: Physics-driven generative design can compress these timelines significantly by simulating hundreds of design iterations in a fraction of the time.
  • Accelerated time-to-market: ToffeeX helps organizations meet tight deadlines, a crucial advantage in competitive markets by automating repetitive tasks and reducing iterations.
  • Cost optimization: By identifying optimal designs before physical prototyping begins, companies can substantially reduce material waste and testing costs. This efficiency translates directly to improved ROI in R&D investments.
  • Enhanced performance: The ability to explore unconventional design solutions that human designers might not consider often leads to superior performance characteristics in final products.
  • Fostering a culture of experimentation: The ability to quickly iterate and refine designs fosters a culture of experimentation. Engineers can test unconventional ideas without the risks of time and resource constraints. 

Putting physics at the heart of design

Heat sink evolution through generative design stages from fluid topology to optimized final design
Heat sink evolution through generative design stages from fluid topology to optimized final design. Designed in ToffeeX.

ToffeeX is helping engineers streamline workflows and create reliable, scalable, and manufacturable designs in hours instead of weeks. Freed from the conservative constraints of a purely human-driven process, generative algorithms can propose forms that may initially seem counterintuitive. Yet, thanks to integrated physics simulations, these often surprising shapes come with proof they can meet their performance criteria.

Physics-driven generative design isn’t just a faster way to develop products—it’s redefining how industries solve their toughest challenges. By automating intricate calculations, optimizing for multiple objectives, and seamlessly integrating with existing tools, ToffeeX enables engineers to innovate smarter, faster, and greener. From reducing development cycles to exploring system-level trade-offs, ToffeeX empowers industries like aerospace and automotive to achieve breakthroughs in efficiency, sustainability, and performance, paving the way for the next wave of engineering innovation.

As manufacturing technologies advance and computational power continues to increase, physics-driven generative design is reshaping modern R&D.

The future of R&D is here, and it is physics-driven.